JELD-WEN
Transforming the web presence for a global manufacturer
A web presence that steps into the future
Rethinking the platform
JELD-WEN, one of the world’s leading manufacturers of timber doors, windows and stairs, had acquired a number of joinery brands across Europe. The business needed to consolidate its digital estate and the delivery of product information onto a single digital platform.
This strategy was required to establish efficient working processes, creating dramatic savings on development and ongoing support.
Reflecting on the user experience
JELD-WEN caters to a diverse customer base, including homeowners and professionals. Working to create a user experience that would address the unique needs of all user groups created a challenge. The focus was on the site’s usability and the capabilities for JELD-WEN’s professional teams to streamline processes internally, factoring in their geographical distance.
JELD-WEN’s vast and continuously updated product catalogue dictated the need for increased discoverability, that would result in a smooth user experience. Multiple B2B product specifications would also contribute to this outcome, as audiences are empowered to find exactly what they need.
"We have moved our entire digital program to Quba and we feel like we are moving in an extremely positive direction that is not only going to improve our confidence but ultimately the user experience and journeys of our customers."
Improving the web presence, one step at a time
We were tasked with improving the overall site performance and rolling out the enhancements across their various European brands, here’s what we did:
- Product data was inconsistent from country to country. By integrating with JELD-WEN’s central Product Information systems we were able to send accurate product information to each region's website.
- We improved the product search, made page speed improvements and implemented where to buy search.
- We integrated with Salesforce.com to improve enquiry tracking.
- We reviewed the website’s architecture and navigation, to increase usability and discoverability.
We've supported JELD-WEN's digital team for 6 years
We're proud to be a genuine extension of JELD-WEN’s digital team. Our advice and recommendations are pragmatic with their budgets and timescales in mind. We understand them, their challenges and how they work. Our work has:
- Added efficiencies and functionality that strengthen the existing platform.
- An enhanced user experience with a focus on discoverability and seamless user navigation.
- Time efficiency for internal teams, cutting manual labour out of the equation.
- Quality hosting and support - across Europe.
Let’s move you forward
Are your digital experiences holding you back in some way, or do you need to propel the business forward, quickly?
Get in touch
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