Live Company Group
A digital strategy for a fast moving, global entertainment group
Live Company Group is an AIM-listed company that delivers global entertainment events with interests in Formula E, K-pop concerts and international art fairs. They had a broad portfolio of websites on a mix of web platforms which was difficult to manage and presented an inconsistent design theme across the group.
The Group's operations cover a broad spectrum of entertainment channels and audience profiles. We proposed that a ‘group-wide’ website solution was essential to improve the overall digital delivery across the business.
We consolidated the group websites onto the Umbraco Heartcore cloud solution so that content could easily be shared across websites and digital platforms.
Using a single web platform makes it easier to clone sites and apply individual branding. Using one unified platform ensured several key benefits:
- Standardise maintenance—one single technology to support
- Structural and navigational consistency
- Easier content management—one CMS to manage all
- Content can easily be shared
Faster turnaround for urgent events
In May 2023 the Group launched K-pop concerts in Germany and the UK, selling out huge stadiums. These events were supported by a website based on the group template which was up and ready in rapid time to support event attendees and drive ticket sales.
Social media played a large part in raising awareness among the target audience, and the event itself was managed by one of Live Company Group’s event partners. Quba played a crucial role in ensuring that when users landed on the website, purchased tickets via Ticketmaster.
Digital plays a huge role in delivering the Live Company Group proposition and services to their customers across their portfolio of activities. Quba has standardised the delivery of websites and provide a support service that is quick to react to market demands.
Group websites include: