STAKD - The tech event for marketing and digital professionals, exploring the trends and issues facing clients looking at delivering successful digital projects.

This exciting event examined how digital technology is helping drive airport growth. Featuring speakers from some of the UK’s leading airports including London Luton airport and Birmingham Airport, on subjects covering, current challenges, real world examples and future trends..

We examine the different options for replatforming, rebuilding or replacing your organisations website - with a closer look at replatforming and why it might be the best choice for many. A short but informative 15 minute presentation, followed by a 15 minute Q&A.

A focused 15-minute session introducing security concepts aimed at marketers, and those managing a website, app or any kind of digital estate. Learn about common vulnerabilities and attack threats, the negative impact they can have on your business and employees, and how to mitigate against them. 

This session was followed by a 15 minute Q&A, giving the audience the chance to question our team of experts on all things website security. 

For this first Stakd Byte-sized session we focused on the future of content management, headless.

This 15 minute presentation was designed to give those unfamiliar with headless content management systems an overview of the following: 

• What is headless content management
• How is it different to standard content management
• What are the benefits
• What are the drawbacks
• A brief look at the popular platforms
• A case for headless - a real world example

This was followed by a 15 minutes Q&A session where the audience had and opportunity to quiz the experts.  

Many web projects frequently end up failing, and the consequences extend far beyond financial losses. Research conducted by McKinsey in 2020 revealed that 17% of large IT projects go so badly, they threaten the very existence of the company. These failures demoralise employees who have invested their efforts into the project, but they also leave IT and Marketing leaders grappling with nagging questions:

Why am I not seeing the conversions and results that we expected?

What led to the seemingly endless duration of this project?

Why did the cost surpass the initial estimates?

Why do I harbour a sense of frustration towards the agency we carefully selected?

As part of our Stakd event series, we brought together top Marketing and IT leaders at revolutionary brands who went on their own web journeys. They’ll shared their authentic stories on what it takes to achieve success, what trappings to avoid, and how to spot (plus remedy) the first signs of trouble.

Sign up here to view the full webinar. 

"Stakd: The future is in pieces" welcomed guests to an afternoon of fascinating talks, ranging from trends around creating optimal digital experiences, to insights on the digital tools to make them a reality. The talk agenda was followed by a brilliant networking session with drinks, canapes and a great vibe at Martinez Members Club.