Matt Jones Matt Jones | 08 Apr 2024

Muhammad Ali said, "It isn't the mountains ahead to climb that wear you out; it's the pebble in your shoe."

When you're taking your business online you know it's going to be a big challenge. You've committed, and you're ready to scale that mountain.

But whatever route you've planned, like everything in life, you have to choose wisely. The last thing you want to do is have to climb down and start on a new path.

This is what replatforming looks like to many brands. Choosing a platform, investing heavily into it, sometimes for years, only to have to scrap everything and start again because of a fundamental blocker.

Quba helps brands to choose the right platform from the start, to avoid mistakes that cost you time, money, and lost opportunity.

We've put together 10 tips for choosing the right content platform to help you with your rise.

1. Define Your Needs

Understand the specific requirements of your business. Whether it's e-commerce, content publishing, or portfolio showcases, your platform should align with your goals.

2. Consider Scalability

Choose a platform that grows with you. Anticipate future expansion and ensure the platform can handle increased traffic and content volume.

3. Evaluate User Experience

The platform should be user-friendly, not just for your audience but also for your team. Look for intuitive dashboards and easy content management features.

4. Assess Customisation Options

Your brand is unique; your platform should be too. Opt for platforms that offer extensive customisation capabilities to reflect your brand identity.

5. Check for SEO Features

SEO is vital for online visibility. Pick a CMS with built-in SEO tools that allow you to optimise content, URLs, and metadata easily.

6. Review Integration Capabilities

Your platform should play well with others. Ensure it integrates seamlessly with your existing systems and any third-party apps you use.

7. Analyse Security Measures

Security is non-negotiable. Choose a platform with robust security features and a good track record of responding to vulnerabilities.

8. Consider Mobile Responsiveness

With mobile traffic on the rise, your platform must facilitate the creation of mobile-friendly sites without extra hassle.

9. Look at Support and Community

A strong support system and an active community can be lifesavers. Consider the level of support offered and whether there’s an engaged user community.

10. Think About Costs

Finally, balance your budget with your needs. Consider not just the initial cost but also long-term expenses like updates, plugins, and maintenance.

Choosing the right platform is crucial for your digital strategy. At Quba, we specialise in matching businesses with the perfect platform, ensuring your digital presence is as dynamic and efficient as your team. Ready to transform your online strategy?

Interested in finding out more? Contact us today on 0114 279 7779 or use the provided contact form to explore the next steps.