What exactly is digital transformation?

Digital transformation (often shortened to DX) uses digital technologies to create new – or modify existing – business processes, culture, and customer experiences to meet changing business and market requirements. For example, moving from spreadsheets to manage marketing data, to a cloud-based CRM service.

The challenge of digital transformation

Making significant digital investments is not without risk. Small to mid-market companies, in particular, are challenged by the constraints of obtaining specialist digital talent in a competitive job market. Critical decisions need to be made in relation to software and services that will provide the infrastructure for transformative activities. Finding a reliable, knowledgeable implementation partner can be challenging.

As of 2021, global spending on digital transformation technologies increased by almost 40% over the last 4 years, with projections forecasting this to double again in the coming 4 years.

It’s a people thing

Successful DX is all about improving interactions with people. Better engagement with customers; better relationships with partners and suppliers; creating a more engaged workforce. This starts with understanding the business, its objectives, and challenges before researching the needs of those who will use the technology. At Quba this understanding is developed through a comprehensive and thorough Discovery phase.

Connecting technologies is at the heart of DX

At Quba we transform the flow of information and services by connecting websites and applications with:

  • CRM’s like Microsoft Dynamics and Salesforce
  • Cloud services and SaaS providers
  • Stock systems and ERP’s
  • Legacy systems

Delivering digital transformation at Quba

Here's how we have supported some of our clients on the digital transformation journey:    

  • Ideal Standard bathrooms: Migrating printed material for thousands of products online, integrating with legacy product databases, ensuring a single source of data and improved, higher value specifications for commercial customers. 
  • Markel International insurance: Improving engagement with brokers and streamlining internal processes by implementing digital portals for payment of policy renewals and making insurance claims.
  • TCH Ford: Implementing a new web platform, integrating with stock systems, service software and finance services, improving customer engagement and requests for test drives.
  • London Luton Airport: Connecting passengers to live flight data and travel information, improving online purchases of car parking, speedy boarding and premium lounge.
  • Allen and Overy: Implementing cloud software to simplify the management of an industry-leading seminar series for this global law firm.

Mid-market companies with a digital vision that is clear, comprehensive, and guides strategic decisions grow 75% faster on average than less digitally sophisticated peers.

Our team

Ji Pattison - Smith Senior Developer
Ben Franklin Technical Director
Andy Precious Account Director

Let's move you forward

How can technology be used to upgrade your business?

Find out
Join us in London on the 30th of June for our exciting event that will explore how changes in digital technology can be harnessed to create outstanding customer experiences.