Maxis GBN
Launching a global benefits network co-founded by MetLife and AXA
Empowering professional teams, with more peace of mind
Background
MAXIS GBN, a global benefits network co-founded by MetLife and AXA, offers a range of pooling, reinsurance and employee benefits services supporting multinational employers. Quba has managed their website, membership portal and intranet for over seven years.
Over time, their central digital platform became outdated and increasingly difficult to manage and support. Without a clear upgrade path, MAXIS faced challenges in ensuring security and compliance requirements were maintained. In addition to ensuring ease of use for the digital team.
Supporting a key technology decision
We worked closely with the digital team at Maxis to explore technology options. We used our 5-stage CMS selection process to ensure we captured all their requirements and aligned these to potential platforms. Contentful emerged as the ideal choice. Utilising ‘Headless CMS technology’, it offers an API-first, low-code, and future-proof solution.
The key benefits for Maxis include: Omnichannel delivery of content across multiple channels; As a SaaS product Maxis get continuous security updates; Separating the back end from the front end improves speed and performance and provides flexibility with front-end build options.
Re-platforming to Contentful
We collaborated with MAXIS to ensure a smooth transition to Contentful. Since they were happy with their existing look and feel, the focus was on rapid re-platforming to ensure security compliance, rather than a full visual overhaul. This allowed us to prioritise performance, content management efficiency, and long-term scalability.
The migration involved rebuilding the CMS architecture from the ground up to improve the migration of content across. Reliable integrations with existing SaaS services was critical, these included: Salesforce Pardot, Salesforce Experience Cloud, Azure Active Directory, One Trust compliance and ReciteMe accessibility tools.
Making a difference
This was a business-critical project. We ensured the migration was seamless, maintaining data integrity and avoiding disruption to users.
The impact of this transformation has been immediate. MAXIS now has a faster, more efficient, and highly scalable digital infrastructure. Content updates are quicker and easier, performance is improved, and their websites are now built to evolve with them.
By embracing a headless CMS, MAXIS has future-proofed its digital presence. The digital team can work more efficiently, and their sites are positioned for continuous improvement. With ongoing refinements planned, this is just the beginning of an exciting new phase for MAXIS GBN’s digital journey.
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