Archive for the ‘E-Commerce’ Category
How can I increase conversion rates on my Website?
A conversion on a website may include events such as submission of a contact form, a product purchase, downloading information or even visiting a specific page. This blog post will highlight how important conversion tracking is and how you can increase conversions on your website by using historical data.
Conversion rates are affected by many different [...]
Record breaking internet sales anticipated today.
Dubbed “Cyber Monday” today looks likely to break all online sales records, said retail trade body IMRG. Internet sales could hit £350 million today alone with sales for December achieving as much as £5 billion.
With the UK workforces first Monday in December since payday and many having already researched their Christmas purchases, retailers can [...]
Retail therapy – the Apple way.
When I’m in London I often go to pray at a Cathedral in Regent Street – the place of worship is the Apple store. Starting from the outside I’m always amazed at how well they communicate their message, you understand the brand even before step into the store. I just love everything about it, I [...]
What Can I Do To Reduce Shopping Basket Abandonment?
It appears that shopping basket abandonment is on the rise. Latest surveys show that retailers expect a 20% rise in the number of shoppers who don’t complete their orders. Some of the key reasons why users aren’t finishing the order include:
High/surprising postage costs
Lack of money – times are hard after all
Wanted to use a specific [...]
Should I Use a Copywriter On My E-Commerce Website?
With a plethora of price comparison sites making today’s ever more savvy online consumer’s life even easier, what chance have a few carefully chosen words to turn a browser into a buyer?
In a word, plenty.
We see it like this. The longer someone spends with the retailer, the greater their propensity to buy. Time = sales [...]
How Bike E-Retailers are Failing the Hunter?
In e-commerce profiling “the hunter” is the user who has an idea of what they want but needs help choosing. They are compared to “the tracker” who knows exactly what they want and needs help finding and buying. They can be summarised by focussing on their end goal and mind-set:
The Hunter – I want a [...]
How To Measure E-commerce Profitability?
Utah based software company, Omniture, recently reported that online marketers are having to make their decisions based on superficial data. Their survey showed that 43% of businesses cannot measure profit per customer and order. Quba thinks that this is quite a shocking statistic and that with the right tools a business should be able to [...]
