Archive for the ‘Analytics’ Category
How can I find out who has visited my website?
Finding out which businesses have visited your website helps you to identify new sales opportunities, evaluate your marketing activity and gain valuable customer insights.
Reverse IP address lookup shows you who is visiting
When you connect to the internet your Internet Service Provider (ISP) assigns you with an IP address which is a set of four numbers [...]
Flipping your website analytics to reduce bounce rate
Website analytics do a great job of reporting on what is happening. It’s what isn’t happening that gives me cause for concern. Inspired by flipping pancakes on Tuesday, in this blog post I’ll provide some fresh ideas for reviewing your website’s traffic through Google Analytics.
Bounce rate matters
Consider a medium sized website that gets 5,000 visitors [...]
How can I increase conversion rates on my Website?
A conversion on a website may include events such as submission of a contact form, a product purchase, downloading information or even visiting a specific page. This blog post will highlight how important conversion tracking is and how you can increase conversions on your website by using historical data.
Conversion rates are affected by many different [...]
How will Google’s new features help me?
Yesterday, Jeff Gillis of Google announced a raft of powerful new features for Google Analytics. The features include:
New goal types that are triggered by either the length of time someone is on the site or the number of pages they’ve visited
Expanded mobile reporting for iPhone applications or mobile website
Advanced table filter, probably the change that [...]
A snap shot of the latest Internet trends and stats
Econsultancy recently released their 2009 Internet stats compendium. Crammed with 207 pages of statistical and market data it’s a great resource for everything relating to online marketing, ecommerce and digital media. However, 207 pages is a lot to get through, so here’s a snap shot of the key stats.
Usage & demographics
The total count of unique [...]
Why Use Segmentation in Google Analytics?
Using Advanced Segmentation in Google Analytics will help you learn more valuable information about your visitors to improve the user experience and increase website conversions.
What Is The Best Way To Track Email Web Traffic?
Qubamail and the majority of self-serve email marketing tools typically provide a simple reporting interface that allows you to see delivery, open, click and bounce rates. Some also provide basic Return On Investment and onsite tracking Javascript to see where they went or how much they spent after accessing the site.
By integrating your email campaign [...]
