Author Archive
Sheffield for UK City of Culture
In a few hours the winner of UK City of Culture will be announced. Sheffield is amongst the four finalists competing for the honour against Birmingham, Norwich and Derry, with the winning city’s economy looking to benefit in the region of £200m.
What I learned from a social media legend
Yesterday I attended the first day of a two day event in Doncaster called Learnpod10. The informal, podcamp (participant-driven conference) style event was intended as a space for education professionals and social media enthusiasts to “come together for a free and informal exchange of practice and ideas”.
The event was organised by Quba alum Rob Wilmot and the [...]
Step by step guide to building a Social Media strategy for your business
A presentation on creating a Social Media strategy for your own business:
- Listening: why and how (free tools)
- Defining goals: what do you want to achieve?
- Tracking success: What to track and how (free tools)
- Content strategy: create a simple content strategy for your business
- Creating platforms: How to optimise your chosen platforms
- Engaging: Best practice for engaging with your community
What is Facebook’s Open Graph?
Facebook recently announced the launch of their “Open Graph” platform. The open graph allows Facebook to connect the disparate corners of the Web that other social sites are building. “Yelp is mapping out the part of the graph that relates to small businesses. Pandora is mapping out the part of the graph that relates to [...]
Twitter launches embeddable Tweets
Yesterday Twitter launched an experimental service which allows you to embed Tweets into your website/blog
Content strategy for business
What is “content strategy” and how can it help your business?
Ada Lovelace Day 2010: Any girl can be glamorous, all she has to do is stand still and look stupid
March 24th is an international day of blogging to raise awareness of the achievements of women in technology and science. I would like the opportunity to highlight something amazing a beautiful and famous woman helped to create that you might not be aware of.
Google vs. Facebook
A look at the emerging competition between Google and Facebook
Social Media return on investment
Presentation on Social Media return on investment from Oliver Blanchard
Marketing Lady Gaga
The controversy over product placement in Gaga’s new Telephone video
