Author Archive
5 reasons why Quba are better than England
New Business director David Sealey discusses how working with Quba is more reliable and enjoyable than watching Capello and the boys getting thrashed by Germany…
1. Goal-keeping
At Quba protecting our customer’s goals for a project is hugely important. Using a team of dedicated specialists and in house project management software we never let our clients down [...]
The 5 Things I’d Change on Cartier’s Website
I’m sorry to break the news to my family in this way, but I’ve fallen in love again. I feel giddy and young every time I look into the face of my new romance. Without further adieu let me introduce this marriage wrecker…the new Calibre de Cartier 1904 MC:
After seeing the watch advertised I had [...]
What are long-tail search terms and how do I optimise for them?
Yesterday at Internet World 2010 I thoroughly enjoyed a talk on how Dell used long tail search terms to boost sales by 50% in a year. Sounds good and it’s worth considering…
Long-tail search term examples
Let me demonstrate some long-term search terms from Quba’s own site:
what makes a good legal website
we can reduce your bounce rate
uses [...]
How can I find out who has visited my website?
Finding out which businesses have visited your website helps you to identify new sales opportunities, evaluate your marketing activity and gain valuable customer insights.
Reverse IP address lookup shows you who is visiting
When you connect to the internet your Internet Service Provider (ISP) assigns you with an IP address which is a set of four numbers [...]
Flipping your website analytics to reduce bounce rate
Website analytics do a great job of reporting on what is happening. It’s what isn’t happening that gives me cause for concern. Inspired by flipping pancakes on Tuesday, in this blog post I’ll provide some fresh ideas for reviewing your website’s traffic through Google Analytics.
Bounce rate matters
Consider a medium sized website that gets 5,000 visitors [...]
Quba launches Telegraph Legal Services website
Working with Irwin Mitchell solicitors in Sheffield, Quba designed and built the Legal Services website for the Telegraph newspaper. Launched yesterday, the site offers a range of personal legal services to Telegraph readers and can be viewed at:
http://legalservices.telegraph.co.uk/
The site uses a powerful Content Management System (CMS) that enables the team at Irwin Mitchell to keep [...]
World’s Largest Cutlery Business Asks Quba to Put The Steel Into Online Marketing
Online marketing and website design specialists at Quba have won the brief to plan and execute a campaign aimed at increasing sales for the world-leading cutlery brand Oneida.
The award-winning Sheffield-based digital agency has secured the six-figure, 12-month contract, which includes a pay-per-click Google campaign, the development of targeted email offers and the management of affiliate [...]
So long 2009, it’s been a blast
So 2009 is now nearly wrapped up and there are only 15 minutes left in the office before we break up to eat excessively and enjoy time with friends and family.
Some of my Quba highlights of 2009:
Quba gets social: Our research into social media marketing was published and went down a treat, with companies across [...]
How will Google’s new features help me?
Yesterday, Jeff Gillis of Google announced a raft of powerful new features for Google Analytics. The features include:
New goal types that are triggered by either the length of time someone is on the site or the number of pages they’ve visited
Expanded mobile reporting for iPhone applications or mobile website
Advanced table filter, probably the change that [...]
Getting The Most From Search Engine Optimisation
Most businesses are now waking up to the fact that they need to be carrying out search engine optimisation or SEO. Following on from our fantastic SEO results for Sleepmasters, the University of Nottingham and Bag It Don’t Bin It, we wanted to carry out research into how satisfied businesses are with the SEO services [...]
