Quba dives into social media for Speedo
Sheffield-based Digital marketing specialists Quba have produced a new website for swimwear manufacturer Speedo to help launch its latest range of next-generation costumes.
Quba created the interactive www.speedosculpture.com site to showcase the new Speedo Sculpture ShapeLine series, widely described as the closest thing to made-to-measure swimwear available on the mass-market.
The site utilises fashion photography and video podcasts on subjects such as body image, shopping, and positive thinking. Speedo Sculpture also links to Speedo’s large social media presence, which includes active profiles on Facebook and Twitter.
Matt Jones, director at Quba, commented: “Quba has developed a reputation for thinking digitally about brands and marketing, and we were delighted to be chosen to work with Speedo.
We have already seen a high volume of traffic to the site, which demonstrates how joined-up digital and social media campaigns can enhance brand awareness and reputation.”
Following research into keywords and online consumer search behaviours, the site has also been heavily optimised, helping it rank highly when people use search engines to find swimwear.
Ricky Chopra from Speedo added: “I’m really pleased with the results we’ve got from Quba. Not only have they produced a fantastic new website but the overall strategy is proving to be a success, particularly as it ties in with other initiatives such as our PR and advertising campaign.”
