Social Media Mashup at Technology for Marketing and Advertising Event
On 23rd and 24th February Technology for Marketing and Advertising ran a two day event at Earl’s Court in London. The event is aimed at professionals who are particularly interested in digital marketing. TFM&A have enjoyed phenomenal growth since its launch 10 years ago. Back in 2001 TFM was a niche technology show focusing largely on CRM and Data solutions. With the explosion of digital within the industry, and the strategic addition of the ‘advertising’ arm to the show in 2007, TFM&A’s growth has been unprecedented with visitor numbers growing cumulatively by 107% in the last 3 years alone.
Quba client Infogroup/UK teamed up with TFM&A to propose a dual branded Social Media mash up to promote an online/social experience to run alongside the event. The Mash up page was built by Quba and includes; a real time Twitter feed which pulls in any tweets containing the #tfma hash tag. Integration with Infogroup/UK’s Flikr account to display photos taken and uploaded during the event. Integration with InfogroupUK’s YouTube account to display and promote video interviews recorded on the two days.
During the event, the mash up page was used heavily. A total of 2,280 tweets contating the #tfma hash tag were posted. People used the tag both to report on their activities at TFM&A and to arrange informal meetups at the event. In addition, the videos and photos were viewed a total of 760 times (you can even see our very own David Sealey getting in on the action).
The Mash up also provided longer term benefits for Infogroup/UK. Their Twitter following increased by over 20% and they recevied 741 additional visits to their website, referred from the Mashup page during the two day event.
Both Infogroup/UK and TFM&A were very satisfied with these results. Lydia Simpson, Marketing Assistant for TFM&A says, “I’ve had a lot of Twitter response from people commenting on how interesting the #tfma twitter feed was to follow, as well as colleagues who didn’t attend the show but loved following the giveaways – although disappointed there wasn’t a video of the dance!”
As InfogroupUK are hoping to use the Mash up solution for future events, Quba included flexibility in the core solution which allows us to quickly adapt and release the platform in the future.
If you would like to find out how Social Media Mashups and Marketing could fit into your businesses strategy, please tweet us or contact David Sealey on 0114 279 7779.
