Grabbing your visitor’s attention with video
When a visitor first views your website it is important that they can quickly grasp what your site has to offer as well as identify where to go next.
Following a recent visit to TFM&A (Technology for Marketing and Advertising), an annual marketing event which focuses on Technology, it was evident from the amount of video production companies present, that video is becoming a very popular and in-expensive method of grabbing the attention of website visitors.
If you’re interested in seeing how this works check out our client Infogroup/UK’s website (http://www.infouk.com) as they have an intro video on their homepage as well as an instructional video on the search page which demonstrates how to make the most of their advanced Lead Generation search facility.
Working with a video production company to produce your video(s) is very straight forward and usually involves the following steps:
- Choose an actor you would like to present your video (you can even do it yourself)
- The production company will work on a script based on what you would like to say
- The production company will shoot the video and prepare the output file
- Your web agency will implement the video on your site
If you would like to discuss how video could benefit your website, please do not hesitate to contact us.
If you’re interested to know more about TFM&A, you might like to check out the Social Media Mash up page we built for Infogroup/UK and TFM&A at http://www.infouk.com/tfma. The mash up proved extremely popular during the event and was used for networking, competitions as well as providing access to video interviews from exhibitors and delegates who attended the event. If you take a look at all the video gallery, you might even spot Quba’s very own Business Development Director, Dave Sealey, explaining why he was there (http://www.infouk.com/tfma/videos/).
