How can I increase conversion rates on my Website?
A conversion on a website may include events such as submission of a contact form, a product purchase, downloading information or even visiting a specific page. This blog post will highlight how important conversion tracking is and how you can increase conversions on your website by using historical data.
Conversion rates are affected by many different aspects, such as; the website design, the usability of the site, the products price, the promotions on offer and the effectiveness of any call to actions. If you can track what specifically drives a consumer to make, or not to make a purchase, then you can use this data to improve your website, with the aim to maximise conversion rates.
A free, popular service that you can implement on your website to track conversions is Google Analytics. It gives you detailed statistics about a website’s visitors that can be customised for analysis and reporting purposes.
The goal tracking feature in Analytics allows you to track conversions and gather valuable information about your consumers, such as; their geographical location, how they came to your site and which inner-page a conversion originated from. This powerful data can be used to your advantage to optimise your website and target your most popular converting visitor’s for a greater return on advertising spends. For example, if you are receiving lots of conversions from countries which speak a foreign language to your own, it may be worth looking into enhancing the multilingualism of your site to attract more of these demographics.
A good example of conversion rates being increased is when Quba redesigned infoUK’s homepage. The previous homepage had several calls to action, all of which went to different ordering processes. We decided to focus the homepage on one single ordering process and within a month the conversion rate had increased by 165%.
To find out how we can help to improve your conversion rates, get in touch with Quba.
