Customising and optimising your facebook fan page
Quba facebook fan page
As part of our own Social Media communications, we have set up a fan page for Quba on facebook. I have found some really useful, easy tools and tips to for optimisation which I would like to share here.
1. Page content: In order to optimise your page for facebook search make sure you include keywords (in a sensible way) in your page title and the info entry boxes, particularly the about us box (under the profile picture)
2. Profile picture: Based on the advice of Mari Smith, while the width of the picture is restriced, you can maximise your profile picture size vertically, using the dimensions 200px by 600px. Use this space to post an interesting image and some snappy graphical text!
3. Integrating other platforms: There is a great service available from Involver which makes it easy for you to syndicate content from your blog, Twitter, YouTube, Flickr etc. on your Facebook fan page. There is a free service which allows you to integrate two new tabs and the Pro service costs just $99 a year.
4. Vanity URL: Apparently this has recently changed and you now only need 25 fans to be eligible for a vanity URL for your facebook fan page. For ours this isn’t the case yet as I only set it up yesterday (shameless plug: you can help by becoming a fan!) If your page does have 25+ fans and you don’t have a vanity URL yet, this feature of facebook will allow you to claim one. Go quick though, brand name squatting is becoming more and more common!
5. Promotion of Facebook page: Make sure your page is easy to find, link from your homepage, blog, emails, you can even add a link on your business cards. This is something I am keeping in mind for our upcoming redesign 
6. Facebook ads: I haven’t set these up yet as I want to see what the interest levels are at first. However, Facebook ads are a cheap and highly targeted method for raising awareness about your fan page.
7. Customise your user’s landing page: Once we start getting some interactions (fingers crossed!) next step for our page will be to implement an FBML landing page. Basically this means a page coded using facebook’s programming language (facebook markup language ). This means you can use the content space to display pretty much whatever you want, for example something with a clearer call to action than the standard Wall landing page.
These are obviously very basic steps, there’s all sorts of other optimisation features such as facebook applications, profile badges and using the facebook insights tool to monitor the most engaging content. If you have any other suggestions or questions, leave me a comment or tweet me.
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Paul Crowe
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Rebecca Jesson
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redcrew
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Rebecca Jesson
