How do you get a tenfold increase in traffic?
If I told you that you could see a tenfold increase targeted traffic to your website through search engine optimisation, would you believe me? Probably not, but this is exactly what Sleepmasters has achieved with a little bit of help from Quba (who have recently branched out into Liverpool from their base in Sheffield).
A successful search engine optimisation campaign can make a huge difference to a client. But a traffic increase is nothing without conversions, which is why it was vital that the traffic was targeted and therefore brought in sales.
In July of 2008, Sleepmasters asked Quba to kick off their SEO campaign. At the time, Sleepmasters were struggling to compete online with other big players in the industry who had a few years head start with their online marketing.
Always liking a challenge, Quba created a robust strategy for a 12 month campaign and started pushing Sleepmasters up the ranks for many popular (and competitive) searches in Google which has caused this massive surge in traffic. The pinnacle of the campaigns success is a tenfold increase in traffic to the website in July 2009 compared to July 2008 – and sales have gone through the roof as a result!
In the current economic climate, it is vital that businesses get an excellent return on investment – every penny counts and advertising budgets must be spent in the right places.
Online marketing is a viable (and cost effective) extension of existing campaigns, whether they are on TV or print – it makes excellent business sense to actively promote a business online, and the results (particularly for Sleepmasters) speak for themselves.
