Archive for July, 2009
SEO Campaign Bags Results For Eco-Friendly Business
An SEO campaign implemented on behalf of eco-friendly cloth bag supplier Bag It Don’t Bin It has seen sales via its website increase significantly.
Sheffield-based digital design agency Quba implemented advanced SEO techniques to boost the search engine ratings of www.bagitdontbinit.com
Between January and March 2009, 10 per cent of sales came via the website. Between April [...]
What is an Informational Cul-de-Sac?
Too many websites expect the user to read the content to the bottom of the page but then provide no further action.
A Cul-de-What?
Cul = slang for bum
De = of
Sac = bag
Therefore we can translate Cul-de-Sac to Bum of Bag (or bottom of bag). It’s a deadend. In town planning if a car drives into a [...]
Which Online Marketing Tool is The Real Workhorse?
No one is denying the importance of understanding and using social media marketing within your online marketing strategy. However, right now the take up of social media by the mass public is relatively slow. No doubt this will change, but in the meantime it’s important to use other marketing tools to best effect and perhaps [...]
How can you protect your brand online?
Social media is everywhere and everyone is talking about it. Businesses are using social media websites such as Facebook, MySpace, Twitter and LinkedIn as a marketing tool to setup company profile pages which can be used to keep potential and existing customers up to date with internal and related industry news. This can also help [...]
Google OS – Online or Offline?
Nine months after the release of their web browser Google Chrome, Google have now announced they are entering the Operating System world with Google Chrome OS. A lot of people have been expecting or hoping for this for quite a while and as you have probably seen already, the hype-machine is already well and truly [...]
What Can I Do To Reduce Shopping Basket Abandonment?
It appears that shopping basket abandonment is on the rise. Latest surveys show that retailers expect a 20% rise in the number of shoppers who don’t complete their orders. Some of the key reasons why users aren’t finishing the order include:
High/surprising postage costs
Lack of money – times are hard after all
Wanted to use a specific [...]
Quba + Basecamp = Great Projects
2 years ago we signed up for Basecamp, an online project collaboration tool to help our teams deliver projects more effectively. Our key requirement was that we wanted a solution that would enable us to share project information more effectively and transparently amongst the project teams.
Since our first few tests of working out how we [...]
