Littlewoods direct Quba to branding win
Quba recently won the top award at the cross media event b.TWEEN08 in Manchester. The brief was created by Channel 4’s 4 Talent team and retail giant Littlewoods Direct. The aptly named ‘Branding Talent’ award invited creative’s to seed their ideas online before being shortlisted to attend a workshop day prior to the event at the Museum of Science and Industry. The ideas were pitched at industry experts who judged nine presentations in order to find an outright winner.
Our idea ‘Little ME’ won over the judges for its innovative use of technology and integration within the brand. Based upon a desktop widget ‘Little ME’ aims to extend the Trinny and Susannah Shape Advisor within the Littlewoods Direct website. Users are able to create their own outfits by selecting various combinations based upon the shape of their bodies, and allowing a more personal shopping experience, and greater definition on how they visualise garments online.
Speaking on the win Assistant Producer Robin Cramp said ‘This is a really exciting win for us with a fantastic opportunity to build a great piece of functionally into a well renowned brand. ‘Little ME’ is a clever little desktop widget that allows busy people to fulfil their fashion aspirations by searching the Littlewoods catalogue via the use of some innovative technology. We look forward to taking the idea to the next stage with Littlewoods, and seeing the finished product implemented in the coming months’.
Talking from the brand perspective Bernard Page from Littlewoods Direct said ‘We are going through a huge transformation, and events like this (bTWEEN08) accelerate our learning enabling us to transform into the 21st century company we want to be’. Moving forward Quba will work directly with Littlewoods Direct facilitated by their partners at Carat Media to make the ‘Little ME’ widget a reality.
Find out more:
http://www.just-b.com/btween/branding-tallent/little-me
